Today's article which I have read and found recently, talks about how social enterprises are able to attract more Millennial Talent (also known as gen Y).
In a nutshell, the article discusses that more and more people ranging from the age of 16-29, are becoming more conscious about social responsibility. Majority of them are willing to sacrifice financial benefit to work in a company with a social mission and for a good cause.
To supplement that, a recent study from Stanford Graduate School of Business shows that "90% of MBAs were willing to sacrifice financial benefits to work for a company that demonstrates a strong commitment to social good (i.e.positive ethics, community reputation etc) (Paisner, 2012, para.2). This is how visible and transparent that more people are stepping out of their comfort zones willingly and making contributions with their expertise.
Personally, I can relate to this article. Being a student and youth, I feel that youths nowadays are more conscious about the job or career path which they choose. Financial benefits might not be one of the main considering factors. With the desire to add elements of being socially responsible, companies might just motivate potential and passion-driven employees to join on board and work hard for their causes.
I think this article discusses and reflects a promising future of the social enterprise industry , especially among the Millennial Generation. With more increased awareness of social issues, it acts as a wake-up call for people out there to realise how each of them people are able to make a change to the world and our society.
In my opinion, third sectors and social enterprises can seize this opportunity of making use of such mentality to attract more talents to join their organizations. The best way to attract and retain talents, is to ensure that the employees get motivated and inspired through the work that they do. While every organizations will have it's mundane administrative or finance work, it is important to let the employees interact with the beneficiaries on occasionally basis, or get chances to witness the social impact that the organization has done. This allows the employees to be constantly reminded and get motivation, to continue to work hard for the organization.
References:
Mathew Paisner (10th October, 2012) Is Social Entrepreneurship Transforming Millennial Talent Acquisition, Retrieved 28 October from http://www.forbes.com/sites/altruhelp/2012/10/10/is-social-entrepreneurship-transforming-millennial-talent-acquisition/
